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KMID : 0665420200350060538
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Korean Journal of Food Culture
2020 Volume.35 No. 6 p.538 ~ p.552
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A Study on Modern Korean Menu Food Styling through Web Image Analysis - Focusing on the Michelin Guide Seoul 2020 Star Restaurant -
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Ryu Moo-Hee
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Abstract
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Tis study was an attempt to systematically analyze the characteristics of modern Korean food styling using the menu imagephotos of the Michelin Guide Seoul 2020 restaurants. The first sampling was conducted on the 27th of March 2020 and thesecond on the 27th of October 2020. A collection of images on the web and 442 photographic cases obtained by a searchthrough theoretical background literature and research papers were studied by a qualitative analysis method. First, the foodstyling contents were analyzed and based on that, the food styling characteristics of the menus of 11 restaurants in Koreaincluding the contemporary restaurants were considered. The analysis revealed several aspects of Korean food styling. First,food styling appeared to have three major characteristics: color, shape, and container styling. Color styling was furthersubdivided into single color/similar color, color contrast, source type, and accent color type. The shape/formative styling wasclassified into figure type, shape type, accessory type, and garnish type, and container styling was categorized as containercolor type, container shape type, and container material type. Second, the modern Korean food color styling characteristicsof Michelin restaurants were categorized in the order of monochromatic/similar type, sauce type, accent color type, and colorcontrast. In the formative styling category, it was categorized in the order of shape type, small piece type, garnish/garnishtype, and figure type. In container styling, container material type and formative type accounted for the major portion of thecategory. The food styling characteristics of the modern Korean menu were systematized and image examples werepresented visually. Please use it as food styling educational material or personal food styling skill.
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KEYWORD
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Modern korean food, food styling, michelin guide
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FullTexts / Linksout information
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Listed journal information
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